By reminding the world that boarding is fun. And by helping people overcome whatever stands between them and their boards. A fresh perspective for all boarders. The beginners who aren’t quite sure if they’ve got what it takes. The masters who may have forgotten the pure joy of the ride. The cynics who have had millions of ads pushed down their throats. The workaholics with too many responsibilities and too little time. We remind riders of the reason they set foot on a board in the first place – to have fun! And we inspire non-boarders with our belief that everyone can have a great time on the slopes or on the waves. Our clothes are built to support core riders. But they are also aimed at people who simply want to have fun on a board and look good doing it. Our goal is to make our clothes accessible to as many boarders as possible.
